"Lashes seem to multiply, magnify, and grow to extremes with the application of this innovative formula. A trio of high-volume fibers creates audacious, false-lash effects while an advanced vitamin complex conditions. Lustrous color leaves eyes looking brighter, wider, and more seductive than ever. "
Now, I don't feel I've achieved the false-lash effect (2 good coats in my pics), but I do like this mascara a whole lot. It coats the lashes evenly and smoothly, it does a very nice in keeping them mostly separated, it doesn't clump up... and throughout the day it doesn't smudge, budge, or crumble. The consistency of it is also nice, not too dry, and not too wet... just perfect.
BTS any day :) It just fits my needs, expectations, preferences, and wants better.