1. This shampoo lathers easily.
2. It removes makeup grime without any hassle.
3. Rinses out cleanly, leaving no residue behind.
4. As already stated, smells awesome.
5. I paid $13.69 for a 125g chunk ($0.11 per 1 gram). This works out to be quite a lot of savings when comparing to Beauty Blender ($20 for 1oz of soap or $0.71 per 1 gram).
Having said that (and if you read my previous post), I will repurchase Beauty Blender cleanser for my Beauty Blender, for my makeup brushes Lush Trichomania it will be (for now at least).